Logo exploration for Hibana, a brand of sunglasses developed to "flash" reflected light in dark areas. I wanted to show three options with varying levels of 90's sportswear "attitude" since the frames are plastic wayfarers.
The ask was to create a bold mark reminiscent of warning labels that incorporated a lightning bolt in a closing shape. The icon must be able to be read at small sizes since it will have to still be legible on the side of sunglasses frames.
The client has selected the first option and future branding will based around it.
"Two Beers In with Cody and Kerry" is a Youtube series in which a guest is interviewed after they and the hosts drinks (chugs) two beers.
I was asked to create a bumper for the series and given total creative freedom. I chose to treat the title as a bottle cap and naturally I included two beers.
You can watch the series here
The initial branding and logo for the Woodstock Comedy Festival.
The ask was for a bold mark that could be used as an icon on devices but also versatile enough to use on t-shirts without being too boring. The client wanted to incorporate mountains the sun and a river, which worked into the creation of a "W" shape. A custom type treatment was created for a more organic feel.
In 2012 I took it upon myself to create a new Facebook timeline cover every month. I tried to have every design have something to do with certain features or events that take place in each month.
Initially the avatar picture was an afterthought, but eventually I incorporated an element of seamlessness between avatar and cover photo when it made sense. Fairly recently Facebook underwent another redesign that put names and buttons in the timeline area itself in addition to raising the avatar section higher, slowly encroaching on the artwork. Oh well.
I was given the opportunity to submit some potential designs for Dorkly.com, a videogame humor website that is now steering away from just video games and trying to incorporate all fandom and nerd culture. The final logo ended up being a revamp of their old logo (not pictured). These are a few of my sketches.
Sometimes I am asked to put together visuals for the talented editorial staff at CollegeHumor.com. Though the work is often irreverent, I am glad for the opportunity to work with some of the hilarious writers at CollegeHumor.
An assortment of "toplist" banners for a feature on Collegehumor.com that allows one to vote on their favorite (or least favorite) item.
The flowchart was created from the notes of Liz Murphy.
The manipulation of Amazon.com is for an article written by Will Stephen.
There are various clients that advertise with Collegehumor.com because of its high volume of traffic and the visibility of its diverse array of ad units they could potentially purchase. The most high impact of these units are the "skin" that wraps around the website and the "pushdown" which allows the skin to house more content, usually a video, and gets a user's attention by literally "pushing down" the other content on the page.
The majority of the time, a client will send leaderboard or billboard ad units or a couple of product shots for a designer to pull assets from in order to build a skin or another unfamiliar unit. These are a few examples of skins and pushdown units built in such a manner.
A goodbye card for a former co-worker
A design for t-shirt for purchase here
A series of modern products in an old west world
When a client buys an article or video or another piece of content on Collegehumor.com, they have the option of purchasing advertising around that content. Since the content is created by the CollegeHumor staff, there is an 80:20 ratio that is implied in terms of branding; 80% CollegeHumor, 20% Client. This feels less like advertising to users, and more like an informative graphic letting them now that there's a new item on the site for them to check out.
When there are Cobrand units, they usually come in multiple forms including Site Skins, Billboard Banners, Leaderboard Banners and even a couple of units that are exclusively run on CollegeHumor.
I designed, directed and photographed a catalogue that features toy cars and bicycles being sold as actual size products. It was a lot of fun getting the angles just right to shift the perspective so vastly
Concept for a brand that provides tools for anonymously and safely entering secure locations. Calling card was printed so that it could only be read at certain angles.
A variety of posters I've made:
CollegeHumor's 2013 "Offline" Show
CollegeHumor's October and November "Live" shows
Death is Not Justice
Weather Underground Shopping Guide
Yippie Election Poster